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TikTok is introducing a updated setting that enables them to reduce the amount of AI-created content appearing in their timelines. This step comes as the service disclosed that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

The new functionality is being tested over the following weeks before a widespread launch. This shift aligns with a rise in AI content, driven by recent AI video creators.

AI Content on Other Platforms

It has been noted that nearly 10% of the quickest rising video streams on another major platform primarily display content made by AI. A significant portion of this content is classified as low-quality AI content, a term for substandard, bulk-generated content that is typically absurd or bizarre.

Our research shows that numerous viewers like content created using AI tools, including AI artwork to informative clips, and we intend to give people the power to see more or less of that, according to their own preferences,” commented a platform representative.

AI on the Platform

The platform shared that there are presently 1.3bn videos on its app tagged as artificially created. Overall, more than 100 m videos are added to the platform daily, making clips made by AI a limited part of its complete catalog.

Customizing Your Feed

Members will be capable of decrease or raise the amount of AI content they view by opening the “manage topic” option in the app and selecting AI-made media. Additional categories that currently be controlled under the filter encompass news, fashion, aesthetics, and choreography.

Platform Guidelines

The platform’s rules mandate users to tag “realistic” AI-generated content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.

In addition, the app will henceforth attach an AI-generated label to content made using its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This measure is aimed to deter users from seeking to circumvent the labeling process.

Responsible AI Funding

The platform is furthermore introducing a two million dollar AI literacy fund for specialists and institutions to create learning resources about responsible artificial intelligence. This project will benefit non-profit groups focused on teaching coding and technology.

Moderation Strategy

The video-sharing app has supported its content review process, during discussion over intentions to cut jobs for numerous review team members in the United Kingdom. The company is expected to cut 439 jobs in its trust and safety division in London, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.

A senior executive clarified that human moderation would remain essential, but automated tools can shield workers by removing the most graphic content before it gets reviewed by staff. The company stated a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to the use of its automated systems.

We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”